A PURL is a personal URL or a small website that is tailor-made for a single viewer.  In our Hybrid Marketing System PURLs are generated from the same database that is used to drive print and e-mail deployment. PURLs also allow users to write back to the database with corrected information so the database is always current. New information can also be learned that allows you classify leads and better concentrate your marketing efforts.

For more information on how this method of marketing can be incorporated to help enhance the effectiveness of your marketing campaigns please contact us and we'll discuss solutions specific to your goals.

Click here to view our online demonstration.