We start with your most powerful traditional marketing tools and re-engineer them to incorporate personalized new media technologies and tracking capabilities for a better return on your investment.

What do you gain from tracking?

Better Cost Control: Manage your list quantities to control postage.
Right Place, Right Time: Deploy more relevant messages based on new data, not assumptions.
Stronger Relationships: Giving customers more relevant information increases loyalty.
Knowledge: Data is power. Data is confidence. Data is attainable.

Hybrid Marketing Planning Kit	Hybrid Marketing Programs and case studies.

How can we personalize your projects?

Full-Color Variable Data Printing – Variable data printing allows each mail piece to have a different set of graphics & text.
Selective Binding – Selectively bind multiple sections or inserts based on information and business logic from a database.
Personalized Inkjet Technologies – Our inkjet capabilities are
practically limitless. We can print key coded messages and
variable content messages on your catalog based on your data.

What media can be used to accomplish your goals?

• Traditional Print / Finishing
• Variable Data Printing (VDP)
• Personal Landing Site (PURL)
• Postal Optimization
• Fulfillment
• E-Publishing
• E-Mail Campaigns
• Web to Print
• Online Interactive
• Mobile Phone Campaigns

The benefits of midstates co-mail & drop ship programs

Midstates will analyze your mail plan to determine which option is best for your mailing. Our processes are completed in house and so far this year, we have co-mailed or drop shipped over 80% of our mail pieces.

Some benefits our customers received in 2008:
• An average savings over $41
per thousand on their
postage costs.
• Average postal savings
of 14%.
• Over $2 million in
postage savings.

Hybrid Marketing Demonstration